TECHNOLOGY

Why cookie-based analysis is not reliable

"The half-life of an average third-party cookie is about three days, and one-third of all cookies last less than an hour." Jag Duggal, vice president of product management at Quantcast*.

The process of capturing data in the online industry happens through cookies. The paradox is that cookies decay very rapidly and are not useful for users analysis.

The need of a
cookie-less technology

Myntelligence collects much more parameters that what it is usually possible. The assimilation of such information into a single string comprises a device identification. By not tracking users Personal Identifiable Information (PII), Myntelligence solution a completely safe and effective method of targeting users whilst respecting all privacy regulations.