"The half-life of an average third-party cookie is about three days, and one-third of all cookies last less than an hour." Jag Duggal, vice president of product management at Quantcast*.
The process of capturing data in the online industry happens through cookies. The paradox is that cookies decay very rapidly and are not useful for users analysis.
Myntelligence collects much more parameters that what it is usually possible. The assimilation of such information into a single string comprises a device identification. By not tracking users Personal Identifiable Information (PII), Myntelligence solution a completely safe and effective method of targeting users whilst respecting all privacy regulations.